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Isle of Wight Follies for Business

FOLLIES Business Plan
Isle of Wight Follies

Your business becomes the story

Welcome to the most unusual advertising opportunity on the Isle of Wight.

Isle of Wight Follies is a mythical island quest, part book, part digital game, and part real-world treasure hunt. Thousands of adventurers follow 44 legendary creatures dispersed around the island.

You're business could become a vital destination for explorers!

How It Works

Isle of Wight Follies participating business

  • 🧭 Play the Adventure
    Customers join the Isle of Wight Follies quest, choosing which legendary creature trails to follow that day.

  • 🏙️ Explore Your Town
    They arrive in your town/village, searching for hidden stories and clues.

  • 🏪 Spot Your Follies QR Code
    The Follies QR sticker on your window catches the Quester's eye.

  • 📱 Scan & Discover
    They scan the code, follow your instructions, and ultimately end up on your premises (if that's a result you desire)

  • 🎁 Visit & Collect
    They utter a secret word, make a purchase from you, and you hand them a collectable card. (We provide the collectable cards to you at no cost).

  • 🗺️ Continue the Quest
    Excited, they set off to the next location, sharing stories and memories of your business along the way.

Your business becomes a memorable part of every customer’s adventure, no more getting lost in a directory. You’re a living chapter in their Isle of Wight story.

What You Get

🗂️ Full Business Listing
A comprehensive SEO focused profile with your logo, image links, and more.
 

🌐 Community Pages Inclusion
Featured on the vibrant 'Gathering' community pages.
 

🗺️ Location Adventure Cards
Incentivised and guided footfall. Your business is highlighted in the game as a vital visit.
 

📲 Localised Social Streams
Integrated into our dynamic, local social media feeds.
 

📰 Island News Mentions
Get noticed in both printed and video Island News features.
 

🏷️ Follies QR Seal Sticker
Display your exclusive QR code window sticker; be part of the game!
 

📢 Social Media Activity
Enjoy regular social posts and business highlights.
 

🎲 Story-Driven Visitor Gameplay
Our interactive stories and quests send curious adventurers right to your door.
 

🧩 Evidence Packs for Players
Receive themed evidence packs to hand out to paying and gaming customers.
 

🎉 Adventure Buzz
Your business becomes a key part of the Isle of Wight’s most talked-about marketing adventure!
 

🗂️ BONUS: A treasure hunt can be installed at your location (more).

Become an attraction and extend customer retention with a Follies treasure hunt at your premises. There is no charge for this element, but it's subject to suitability.
This makes a wonderful family-friendly feature for your cafe, pub, or attraction, etc, and once installed, it lasts for years! Adults enjoy some peace, kids enjoy some magic!

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✨ A beautiful, gamified, hyper-local, curiosity-led Isle of Wight business marketing service. ✨

Early Adopters Launch rate of just £75 pa in 2025.
Join today.

  • Fill out the form below.

  • If you have a referral code, enter that at checkout.

  • Feel free to have a chat with us. Contact details below.

Business Listing

Select your nearest story town
For the whole year
£75

Once payment is received, you are mysteriously transported into the story. This may take up to 5 business days. if you have a referral code, enter that at checkout. thank you.

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